Developers
Google Ads (formerly known as Google Adwords) is an advertising platform that allows businesses to display their ads on Google’s search engine result pages (SERPs) and other advertising networks. The ads are displayed to users who are searching for related keywords or browsing websites that are relevant to the business.
Google Ads uses a pay-per-click (PPC) advertising model where businesses only pay when someone clicks on their ad. Advertisers can set a budget for their campaigns, choose specific keywords to target, and create ad copy and images to capture users’ attention.
With Google Ads, businesses can reach their target audience effectively and efficiently. They can also track their ad performance and make adjustments to improve their ROI. Overall, Google Ads is a powerful tool for businesses looking to increase their online visibility and drive traffic to their website.
